Strategy, structure and performance in product development: Observations from the auto industry
نویسندگان
چکیده
منابع مشابه
Product Development in the World Auto Industry
CHANGES in international competition in the past decade, and particularly the competitive problems of once-dominant U.S. firms and industries, have heightened interest in what causes international differences in productivity and product quality. Although analysis of macroeconomic data has produced some important insights, recent research has focused increasingly on the comparative behavior of i...
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In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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چکیده ندارد.
15 صفحه اولHow Does Outsourcing Affect Performance Over the Product Lifecycle? Evidence from the Auto Industry
This paper examines the impact of vertical integration on the dynamics of performance in the context of automobile product development. Building on recent work in contract theory (Bajari and Tadelis, 2001), we first examine a number of detailed case studies to evaluate the relationship between vertical integration and different performance margins. On the one hand, outsourcing facilitates acces...
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ژورنال
عنوان ژورنال: Research Policy
سال: 1992
ISSN: 0048-7333
DOI: 10.1016/0048-7333(92)90020-5